Ransom by adidas checks in with the Swedish shooter to chat about his work…
We caught up with our fearless mountain guide and Ransom by adidas Persona 01 to discuss his work, what he looks for in a proper pair of boots and how he would apply his years in the field to the design of the Crest.
The Persona Series is a specialty line within the Ransom by adidas collection. Each model is designed for individuals in constant motion, those who work outside the boundaries and require the footwear that can take them there. The designs are inspired by classic standards and informed by the needs of selected individuals at the top of their respective fields. We've worked close with some extraordinary people to develop this series and are proud to release the first round for the Fall/Winter 2011 season. Expect new additions to the Persona Series each season.