Ransom Holding Co.

Ransom Holding Co. joined together with Endeavor Snowboards in a collaborative project to produce an original snowboard design that pays homage to the brands’ Canadian heritage.

The outcome was a board that was hand constructed of cutting edge engineering, materials and contemporary design that features a totem image from Ransom Holding Co. winter 2013 campaign photographed by Sneeze Magazine’s Nic Fensom, a nod to the Canadian origin of both brands.

The design, engineering and construction, featuring exclusive pre-tensioned fiberglass, was done within Endeavor Snowboards’ Archtype Lab in Vancouver, B.C.

After development of the project, a tightly knit crew from Ransom Holding and Endeavor Snowboards set out on an alpine expedition to test the snowboard during a 2 day stay in a remote cabin in Northern BC. The time within the mountains was spent discussing design, cooking, sledding into un-touched alpine zones in search of good snow.

A short film candidly documents the entire process from design to production through to snowboarding on the custom snowboards.

Respect goes out to the long time family at Endeavor - Max Jenke, Scott Serfas, Rob Dow & Jason Broz. With special thanks to Alex Viau for the videography and Arcteryx for outfitting the expedition.

Photography: Scott Serfas

GO FORTH ONTO THE NEVER ENDING PATH.